Shop Hers transforms the classic designer resale model by creating a marketplace that is both socially curated and resembles that of a high-end e-commerce boutique, revolutionizing the way women shop for pre-owned luxury.

In early 2008 Mr. Sudheer C.S (founder of IndianMoney.com) happened to meet an auto driver while working in a top MNC Broking house. The auto driver told him that one of the sales persons from his organization has sold him an insurance policy promising that "If you pay Rs 25,000 once, you will get back Rs 1 lakh after 3 years".When Mr Sudheer read the policy document he realized that it was a Regular Premium ULIP policy, where customer has to pay Rs 25,000 each for 3 years. Based on the market performance, customer "might" get back 50k or 75k or Rs 1 lakh after 3 yrs.It was clear that the humble auto driver wasn't made aware of… · More the terms and conditions and complete details of the policy. That's when IndianMoney.com was conceptualized, to end the unethical sales practices which are mostly in practice in the Financial Services Industry.Mr. Sudheer paid Rs. 25,000 to the auto driver so that he at least recovers the money he had put into and also submitted his resignation to his CEO.