Based in San Francisco, California, Affirm is a financial services company that offers installment loans to consumers at the point of sale. Its aim is to improve the banking industry to be more accountable and accessible to consumers. Founded in 2012, Affirm lets shoppers pay for purchases across multiple months with transparent, fairly-priced fees built into every payment, and increases conversion and basket size for e-tailers at less than the cost of credit cards.
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