HillbillyHooch® 认领应用

Hillbilly Hooch® is a 10% alc/vol ready to drink cocktail served in a red party cup shaped disposable & resealable flask. Our delicious flavors are Pink Lemonade, Jolly Apple & Margarita. Newly launched and already the #1 selling wine based cocktail in the United States Marine corps.Millenial Research: Hillbilly Hooch in an online survey to the closed panelist list (requires a confidentially agreement to be signed). In total, 900 responses were received from:•The Hillbilly Hooch concept did EXCEPTIONALLY WELL scoring a 98% top two box purchase interest."From my 25+ year experience testing new products for launch, a good purchase intent score is… · More anything over 80%. This Hillbilly Hooch result far exceeded my expectations." Pat McMartin, Brand Manager•A conjoint analysis vs other major brands to gauge size of business potential. Based on the results of this test (directional only & based on appeal and source of volume) should be around $300-500M with full national distribution.