MIXR 认领应用

MIXR is launching a multichannel platform selling foreign, affordable fashion, accessories and lifestyle products to China’s middle class. We aim to nurture a nascent market for second-tier foreign brands in China. Aware of the shortfalls of pure e-tailing, we will support our online sales through offline temporary “experience centers” (to provide our members with touch-and-feel and social elements so needed to induce experimentation with new labels and products) and social media campaigns.