NextFin News -- Competition in AI Agents is shifting from point capabilities to ecosystem-level collaboration.

JD.com and Tencent have recently joined forces to cooperate around AI Agents. JD.com’s product supply chain and fulfillment service system will be connected with Tencent’s entry-point traffic and distribution resources, according to sources familiar with the matter.

At present, Tencent has been pushing forward several AI Agent initiatives recently. Its handset-manufacturer solutions involve Huawei, Xiaomi, OPPO, vivo, and others; and its partnership with JD.com is a step in expanding real-world AI deployment scenarios. With WeChat’s monthly active users topping 1.3 billion, its AI transformation has drawn close market attention. By linking WeChat’s AI capabilities with system-level agents on smartphones, users can access services within the WeChat ecosystem via voice or system-level interactions—without opening a standalone app.

Separately, sources say Tencent is close to kicking off development and testing of a WeChat AI assistant. This is Tencent’s attempt at a consumer-facing AI application. Unlike standalone AI apps such as Yuanbao, a WeChat AI assistant would be embedded directly into social scenarios, giving it broader reach and stronger user stickiness. Yuanbao’s open collaborations in vertical domains also indicate that Tencent is exploring how to combine AI Agents with specialized services.

Meanwhile, leveraging AI Agents and its super supply-chain capabilities, JD.com has been steadily ramping up investment to build out a diversified portfolio of AI-powered shopping scenarios.

Unlike most internet companies that approach AI from the algorithm layer, JD.com’s AI Agent is built on JD.com’s product supply chain, end-to-end retail digitalization, and e-commerce fulfillment capabilities, supported at its core by JD.com’s in-house AI technologies and deeply integrated with multimodal technologies. It can provide users with quality lifestyle services such as product recommendations and ordering takeout. JD.com’s AI Agent has already been integrated with multiple major device makers, including Huawei, OPPO, and HONOR.

Agent-to-agent collaboration, users can submit shopping requests and obtain product information directly within JD.com’s AI Agent inside the native agents of various terminals, with JD.com’s fulfillment and service system taking over to deliver a complete closed-loop experience—from intent recognition to service assurance.

For JD.com, the value of an AI Agent lies in productizing and API-enabling its supply-chain capabilities. As e-commerce competition shifts from price to efficiency, plugging fulfillment capabilities into user scenarios at lower friction cost is one way to seize the initiative in a mature, incremental market.