Keep Files Prospectus for Public Listing in Hong Kong

If the public listing process goes well for Keep, it will be the first fitness technology company to be listed on the stock market in Hong Kong.

BEIJING, February 25 (TMTPOST) — Chinese fitness technology company Keep has filed its prospectus to Hong Kong Exchanges and Clearing.

If the public listing process goes well for Keep, it will be the first fitness technology company to be listed on the stock market in Hong Kong.

Keep is a Chinese fitness platform that allows users to view fitness videos, purchase fitness classes and manage their workout plans. The platform also sells smart fitness equipment and sports-related products.

Keep had 29.7 million and 34.4 million monthly active users on average in 2020 and 2021 respectively, the prospectus shows. Last year, users who subscribed to Keep’s monthly plan grew from 1.9 million to 3.3 million. The membership penetration rate among its users increased from 6.4% in 2020 to 9.5% in 2021. Besides Chinese, the app is also available in 18 other languages, including English, German, Japanese and Spanish. In 2019, the app had 10 million users who were not based in China.

Keep’s main income sources include membership subscriptions, paid content and value-added services. The platform also has its own merchandise. In addition, Keep makes money from advertising and other services as well.

In 2019, Keep achieved a revenue of 663 million yuan. In 2020, the company’s revenue hit 1.107 billion yuan. Between January 1 and September 30, 2021, the company accumulated revenue of 1.159 billion yuan, registering year-on-year growth of 41.3%. Revenue from the platform’s own fitness products reached 396 million yuan, 637 million yuan and 639 million yuan in Q1-Q3 of 2019, 2020 and 2021 respectively.

Keep, developed by Beijing Calories Technology and launched in 2015, is a popular fitness app in China. It was the most downloaded fitness app in China with 38.8 million downloads between July and September in 2018, according to a report published by market research firm Sootoo Institute. Keep has its own brick-and-mortar fitness facilities named Keepland and smart hardware line KeepKit.

本文系作者 Garrett_Li 授权钛媒体发表,并经钛媒体编辑,转载请注明出处、作者和本文链接
本内容来源于钛媒体钛度号,文章内容仅供参考、交流、学习,不构成投资建议。
想和千万钛媒体用户分享你的新奇观点和发现,点击这里投稿 。创业或融资寻求报道,点击这里

敬原创,有钛度,得赞赏

赞赏支持
发表评论
0 / 300

根据《网络安全法》实名制要求,请绑定手机号后发表评论

登录后输入评论内容

快报

更多

14:16

中国企业参建并持有权益的全球最大深水油田顺利投产

14:05

全国已有20多个城市出台住房公积金优化调整措施

13:43

知名基金经理最新动向曝光,王国斌、傅鹏博现身调研名单

13:40

QQ浏览器接入DeepSeek-R1满血版

13:09

欧盟委员会将于下周同意探讨提高按不同标准生产的某些食品的进口限制

13:03

楼市“小阳春”初现,保利、中海、华润稳居1月销售榜前三

12:55

广西聚焦“人工智能+”等新兴产业,全面启动大区招商

12:42

深圳市33个安居工程复工,稳步推进项目建设

11:56

2月15日全社会跨区域人员流动量完成20061.8万人次

11:47

贾海英已任中国船舶集团有限公司党组副书记

11:46

宁夏证监局联合人民银行宁夏区分行召开股票回购增持再贷款工作推进会

11:09

马斯克:Grok 3将于太平洋时间周一晚上8点发布

10:37

中国科技股“七巨头”出炉

10:33

中信证券:汇金旗下具重要影响力券商增至8家,多牌照效率整合值得观察

10:08

公募主动量化基金业绩攀升,成长配置权重提升贡献超额收益

10:06

博通和台积电正关注英特尔分拆交易

09:58

特斯拉内部担心马斯克涉政伤害公司,据悉有高管暗示“他该辞职”

09:43

王府井集团撤出,北京世纪金源购物中心将接管新燕莎租赁区域并启动转型

09:42

美政府效率部已向美国数字服务办公室十余名员工发送解雇通知

09:41

川气东送二线东段工程全面加速建设,预计2027年全线贯通

扫描下载App