Image Source: OnePlus

BEIJING, February 25 (TMTPOST) — Chinese smartphone brand OnePlus announced that it will set up its biggest brick-and-mortar store OnePlus Boulevard in Bangalore, India.

The physical outlet, covering an area of over 3,600 square meters, is the second offline store that OnePlus in India, following the OnePlus Nizam Palace in Hyderabad.

Besides displaying products from OnePlus, OnePlus Boulevard will also include an innovative technology experience center, a coffee bar, a gaming area, an unboxing area and a customer service center.

OnePlus Boulevard is designed to provide customers with a premium offline experience. The interior design of the store includes terracotta material finish for the walls, and several clay and ceramic artworks sourced from artists across India.

“Right from the start of our India journey in 2014, our community in India has always received our products very positively. The India community has played a significant role in our brand’s growth and continues to do so,” Navnit Nakra, India CEO and Head of India Region, OnePlus India, said.

“Owing to this, we believe that India region would make for the perfect venue to house our largest OnePlus Experience Store, called the OnePlus Boulevard. This is also a testament to our commitment to providing our community with the best user experience across all offerings of our brand,” Nakra concluded

OnePlus has previously announced that it will invest one billion rupees in India and expand the number of physical outlets in India to 15,000 by the year-end of 2022.

Founded in 2013, OnePlus is a Chinese smartphone company that is very popular in overseas markets for its premium design and both excellent software and hardware experience. The brand became an independent brand under OPPO in 2021.

The brand’s latest flagship is the OnePlus 10 series, which starts from 4,699 yuan. The new flagship series runs on Qualcomm’s high-end Snapdragon 8 Gen 1 SoC and 12GB of ram. It is equipped with LPDDR 5 ram, UFS 3.1 storage and USB 3.1 technologies. The phone also has a 6.7-inch QHD+ LTPO 2.0 display with a 120Hz refresh rate and an adaptive refresh rate feature.

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