TMTPOST -- Shenzhen-based Hollyland marked its eighth anniversary with a major strategic move: unifying its two brand identities—Moma, focused on the domestic market, and Hollyland, targeting overseas buyers—under a single global name. Executives said the integration is designed to create synergy, streamline marketing, and strengthen brand trust among international consumers.

Founded in 2017, Hollyland has quickly scaled into a global player in professional wireless audio and video gear. Its four major product lines—video transmission systems, intercom solutions, microphones, and live-streaming cameras—serve industries from filmmaking and broadcasting to e-commerce livestreaming and short-form video production. Flagship product series such as the Legend, Lark, LiSheng, and Explorer have earned adoption across more than 160 countries.

The company’s global footprint has expanded rapidly. Hollyland employs more than 1,400 staff, works with over 2,000 distributors, and operates 17 service centers worldwide. Revenue has grown at an average annual rate of 50%, with research and development accounting for roughly 40% of operations. “Only by mastering core technologies can we stand on the world stage,” said founder and CTO Liu Dezhi.

To mark its rebrand, Hollyland unveiled a slate of new products aimed at pushing boundaries in wireless performance and smart technology. The Lark Max 2 microphone introduces AI-powered noise reduction, low-latency wireless monitoring, and supports up to four transmitters for complex scenarios like multi-person interviews.

The TanJing 2 live-streaming camera uses Hollyland’s proprietary SAR AI parameter adjustment to automatically optimize image quality, backed by a 1/1.3-inch sensor for professional-grade visuals. Meanwhile, the new CS-1000 and YeMa 1000T intercom system enables up to 30 simultaneous calls with kilometer-level coverage and seamless roaming. Rounding out the lineup, the WeiYing video transmitter offers affordable, app-based wireless 4K video transmission directly to mobile devices, broadening Hollyland’s reach to cost-sensitive creators.

Industry analysts expect the global wireless microphone market to expand to 39.6 billion yuan ($5.5 billion) by 2029, with growth opportunities emerging not only in China but also in Southeast Asia, Japan, and India. Domestic brands like Hollyland are increasingly challenging established Western incumbents such as Sennheiser by offering high-performance products at competitive prices. Data from the China Research and Consulting Institute show that China already accounts for nearly half of global wireless microphone sales.

Co-founder Vincent underscored that Hollyland’s long-term strategy extends beyond market share battles. “Our ultimate goal is not just short-term gains, but to become a reliable brand with global influence and reputation,” he said.

In an era where everyone can be a content creator, demand for wireless microphones is surging, reshaping the competitive landscape of the audio hardware industry.

According to research firm RUNTO Technology, China’s digital wireless portable microphone sales reached 4.73 million units in 2023, up 5.2% from the previous year.

Sales of next-generation smart wireless microphones skyrocketed 443% to more than 1 million units, reflecting the rapid expansion of tools tailored to livestreaming, short video, and professional-grade content creation.