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Tuya Smart Sales Director Talks Up Commercialization of IoT

Andrew Howard, Director of Sales at Tuya North America, during Talk to China's IoT panel discussion, said that the company's aim is to "help brands stay ahead of the curve both on the pricing and on the technology perspective."

At the dawn of a new decade of innovation, TMTPOST's Talk to China forum kicked off on January 7 at this year's Consumer Electronics Show in Las Vegas. The annual trade show has moved with the times over its 53 years, offering the world previews of the new technologies that emerge from, adapt to and evolve with the changes in our lives.

AI, 5G and IoT were among the hottest topics discussed at the four-day event. The applications of these technologies have gone into cars, smartphones, shoes, even a plug, blurring the boundaries between the digital and physical worlds.

IoT, one of the top trends in tech, is rapidly changing how we go about our everyday lives, while businesses have also been making significant strides in their utilization of the technology.

Tuya Smart, a leading global AI+IoT platform, is committed to bringing its one-stop solution services and support model from traditional network modules to cloud services, to convert devices produced by traditional hardware manufacturers into smart devices, and accelerate time to market, particularly in the smart home segment.

Established in 2014, the company has grown from a staff of 12 employees to over 1,500, established offices in China, the U.S., Japan, Germany and India, served more than 180,000 customers in over 190 countries with the scope of products powered by Tuya exceeding 90,000 across over 500 categories.
Andrew Howard speaks at TMTPOST

Andrew Howard speaks at TMTPOST's Talk to China forum, CES 2020

Andrew Howard, Director of Sales at Tuya North America, during Talk to China's IoT panel discussion, said that the company's aim is to "help brands stay ahead of the curve both on the pricing and on the technology perspective."

One interesting thing mentioned by Howard was that the company has set up a global strategy committee led by Jeff Immelt, the former chairman of US-based multinational conglomerate General Electric (GE) and now the chairman of Tuya North America.

The committee is tasked with researching, coordinating and staying ahead of the curve in technology in order to serve better those brands partnering with Tuya.

According to Howard, Tuya has also launched fun Tuya 'Sandwich' boards that will allow developers to build their own smart home product prototypes and even ecosystems. The boards arise from Tuya's abundant experience in converting standard traditional devices into smart ones across a wide range of fields including Bluetooth, WiFi, ZigBee and more. It offers an enjoyable development experience in which the developer in effect builds a 'sandwich', layer by layer. Tuya can also help developers bring a product to market and mass-produce that product.

"So the next step in the IoT industry is about evolution, is to really give our brand partners more flexibility, to actually develop and deploy devices of their own making," Howard added.

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This article was written by @Dido Pang

Follow us on Twitter @tmtpostenglish, Medium @TMTPOST and Facebook @TMTPOST.

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