Photo Gallery 021: An Ordinary Chinese Offline Smartphone Store
摘要： Why offline smartphone stores are opening one after another? Are they earning money? Who are still buying smartphones from offline channels? What’s their concerns?
There are altogether 10 residential communities and 1 urban village around Shuangqiao Road of Chaoyang District, Beijing. At the same time, there are as many as 32 smartphone stores on Shuangqiao Road, which is only 600-meter long. However, it is said that these stores are owned by the same crowd of bosses. “As long as there’s opportunity, someone would step in and open another store,” a person who’s been working in the industry for a decade told TMTpost. He recalled that there was only two or three smartphone stores back in 2010, but that number began to rise insanely since 2013.
However, such phenomenon was not a single case in Beijing, and Shuangqiao Road was definitely not the only road fraught with so many smartphone stores. Why did smartphone stores spring up one after another while traditional smartphone retailing industry was under huge competition from e-commerce platforms? Are they making much profit? Who’s still buying smartphones from offline stores? In TMTpost Photo Gallery 021, we’d love to focus our attention on a tiny smartphone store on Shuangqiao Road and keep a rough record of an ordinary day in an offline smartphone store.
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[The article is published and edited with authorization from the author @fliesslaughterhouse, please note source and hyperlink when reproduce.]
Translated by Garrett Lee (Senior Translator at PAGE TO PAGE), working for TMTpost.