Chinese Fast Fashion Shein App Overtakes H&M and Zara: Sensor Tower

10月17日

BEIJING, October 16 (TMTPOST) — Chinese fast fashion brand Shein’s mobile app garnered over 10.3 million downloads in the App Store and Google Play across the globe in September, surpassing H&M (2.5 million) and Zara (2 million), according to statistics from mobile market data provider Sensor Tower. 

According to Sensor Tower, Shein has accumulated total downloads of around 230 million while H&M and Zara have about 123 million and 91 million, respectively. 

Headquartered in Nanjing China, Shein is a fast fashion company that focuses on women’s fashion in North America and Europe. The brand has succeeded in social media marketing. Its investors include IDG Capital and Sequoia Capital.

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