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Pinduoduo Launches Overseas Support Plan

The e-commerce giant will invest tens of billions of yuan in resource packages to build 100 Chinese brands in overseas markets and support 10,000 manufacturing enterprises to reach overseas markets directly during the first phase of the plan.

Image Source : China Visual

Image Source : China Visual

BEIJING, September 20 (TMTPOST) – China's e-commerce platform Pinduoduo has launched the "2022 DuoDuo Overseas Support Plan" to provide integrated solutions for manufacturing businesses to go overseas.

Following the official launch of the cross-border e-commerce platform TEMU in early September, the "2022 Duo Duo Overseas Support Program” launched on Monday, will help Chinese manufacturing enterprises to explore overseas markets by providing integrated services such as data integration, brand incubation, logistics support, legal support, and resource subsidies. The program will help Chinese manufacturing companies to develop overseas markets and upgrade their brands from OEM to overseas brands.

The 2022 Duoduo Overseas Support Plan focuses on five major support initiatives, including a long-term "Free entry, Free commission" preferential policy for overseas manufacturing enterprises; investing resource package worth tens of billions of yuan in uniting 100 industrial zones, creating 100 overseas brands in the first phase, and supporting 10,000 manufacturing enterprises to connect directly to the global market.

"The long-standing pain point of Chinese manufacturing in going abroad is the inability to directly meet the needs of overseas end users and obtain the corresponding value." The person in charge of the overseas support program said that Pinduoduo's cross-border e-commerce business empowered by new technologies will effectively eliminate the trade and logistics barrier, directly connect the overseas demand side and the domestic supply side, and help Chinese manufacturing enterprises to reach overseas consumers directly.

The foundation of Pinduoduo's domestic business is agriculture, while the premise of its overseas business is China's increasingly developed manufacturing industry. Since its establishment more than seven years ago, Pinduoduo has been growing together with millions of Chinese manufacturing companies.

In the domestic consumer market, Pinduoduo has become a new engine for the transformation and upgrading of China's manufacturing industry and will increase investment in scientific research and technology to better serve the cause of “Made in China” going global based on the successful domestic experience.

(USD to RMB exchange rate: 7.0134)

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