original

Tesla May Change Retail Strategy in China, Moving Showrooms to Suburb

若离

若离

· 9月16日

The retail strategy change doesn't mean Tesla is holding back in its second largest market next to the United States. It is said that Tesla is increasing hiring to improve services in China.

BEIJING, September 15  (TMTPOST)— Tesla may change the traditional way to focus on promoting vehicles in downtown due to effect of the Covid-19 pandemic.

Source: Visual China

 Tesla is working on new ways to sell electric vehicles (EVs) in China, including shutting down some of its showrooms in big cities like Beijing, as traffic there reduced notably amid the Covid restrictions and lockdowns, Reuters cited people familiar with the matter Thursday. Tesla also wants to focus more on retail stores in suburban areas, where cost less than leading cities and are more convenient for customers to visit when they need services such as repair, the sources revealed.

The retail strategy change doesn’t mean Tesla is holding back in its second largest market next to the United States. While Tesla CEO Elon Musk suggested cutting 10% of employees in June, citing “super-bad feeling about the economy”, the U.S.-based EV maker is increasing hiring to improve services in China, the abovementioned sources said.

Tesla didn't respond to the report and told Chinese media outlet that no comment at the moment. 

Unlike traditional auto giants, Tesla chooses to open its own retail stores instead of working regular car dealerships. It has so far more than 200 outlets across China since its first one landed in Beijing in 2013. However, maintenance service is not available for more than half of existing stores for spaces in such high-rented locations are too limited.

Tesla has experienced a massive growth in China both the domestic sales and export. Its wholesale shipments in August rose 172.8% month-over-month (MoM) to 76,965 vehicles, consisting retail sales of 34,502 units and export of 42,463 units, the China Passenger Car Association (CPCA) estimated in early of September. The wholesale volume represents a 74% year-over-year (YoY) increase and includes a new monthly record of Model Y with 62,169 units, increasing 261% YoY and 295% MoM respectively.

According to Tesla China, the Shanghai Gigafactory delivered a total of 399,939 vehicles in the first eight months of the year, just about 80,000 units less than the annual delivery last year.

Tesla disclosed in its second quarter financial results that Shanghai Gigafactory made a record monthly production in June, the last month of second quarter, despite the complete and then partial shutdowns for a majority of time in the quarter. The EV giant showed confidence on Shanghai factory’s future performance as it expected recent equipment upgrades would enable it to further increase the production rate.  

本文系作者若离授权钛媒体发表,并经钛媒体编辑,转载请注明出处、作者和本文链接
本文观点仅代表作者本人,钛媒体平台仅对用户提供信息及决策参考,本文不构成投资建议。
想和千万钛媒体用户分享你的新奇观点和发现,点击这里投稿 。创业或融资寻求报道,点击这里

敬原创,有钛度,得赞赏

”支持原创,赞赏一下“
钛粉18902 有颜有钱535711 钛粉29232 钛小773590 钛粉07914 钛粉65687
547人已赞赏 >
547换成打赏总人数547人赞赏钛媒体文章
关闭弹窗

挺钛度,加点码!

  • ¥ 5
  • ¥ 10
  • ¥ 20
  • ¥ 50
  • ¥ 100

支付方式

确认支付
关闭弹窗

支付

支付金额:¥6

关闭弹窗
sussess

赞赏金额:¥ 6

赞赏时间:2020.02.11 17:32

关闭弹窗 关闭弹窗

注册邮箱未验证

我们已向下方邮箱发送了验证邮件,请查收并按提示验证您的邮箱。

如果您没有收到邮件,请留意垃圾邮件箱。

更换邮箱

您当前使用的邮箱可能无法接收验证邮件,建议您更换邮箱

账号合并

经检测,你是“钛媒体”和“商业价值”的注册用户。现在,我们对两个产品因进行整合,需要您选择一个账号用来登录。无论您选择哪个账号,两个账号的原有信息都会合并在一起。对于给您造成的不便,我们深感歉意。